approved brief and campaign scope
Campaign brief
How to Prepare Your ClipAds Campaign Brief
A useful brief gives our team enough information to assess your campaign without guessing. Describe one product, one audience, one message, and the destination viewers should use. Include the market, timing, budget, and restrictions before creative work begins.
Get campaign scopeA brief you can use
Prepare these answers before the first review.
Use the downloadable blank template or bring these answers to the application. No social-account password, API key or customer record belongs in a brief.
Product and objective
Name the product, paste a working destination and describe the one feature, release or problem the message should introduce.
Audience and restrictions
State requested country, language, audience, platforms and prohibited contexts. Identify mandatory restrictions versus preferences.
Budget, timing and approval
Give a budget range of at least $1,000 USD, a desired window and an approver. Include reporting requirements and required claim wording.
| Question | Example direction |
|---|---|
| What are we introducing? | The appointment-calendar feature of a fictional productivity app. |
| Who and where? | English-speaking freelancers; request the US and confirm feasibility. |
| What must be avoided? | Unsupported income claims, private customer screenshots and unapproved logos. |
| What evidence is needed? | Publication URLs, dates, available metrics, collection times and spending records. |
This example is not a client case study. Sending the brief starts a review, not publishing or payment.
Download the blank brief (.txt)Campaign fit
A clear brief answers three questions
- What are you promoting, and what should a viewer understand or do?
- Which language, markets, content topics, and exclusions matter?
- Who approves the work, what is the budget cap, and when is launch needed?
Evidence and limits
Know what can be checked before launch
ClipAds does not guarantee market availability, views, or conversions from a submitted brief. Submitting the form does not authorize payment or publication.
creative decisions and launch status
publication records and agreed reporting fields
FAQ
Questions before campaign review
Do I need a finished banner?+
No. Share approved brand assets and the message; creative preparation is included or scoped explicitly in the proposal.
Can I request only US placements?+
Yes. State the market requirement. We confirm feasible account and content options before launch rather than treating it as guaranteed ad-network targeting.
Should I share account passwords?+
No. Our team operates publishing accounts. Never put passwords, access tokens, or customer records in the brief.
Next step